James Charles is a 19 year old makeup artist, social media influencer, and entrepreneur who is shaking up the beauty and digital lifestyle industries.
At the age of 16, he began to play with makeup on his Instagram page. His creative and outside the box looks instantly took off, and after a few viral posts James was noticed by major brands in beauty.
Just one year into the cosmetics world, James signed with Covergirl and became the first male face of a mass beauty brand - skyrocketing him to international fame. Over the last three years, he has worked hard to consistently shake the beauty and YouTube industries with colorful looks, original video concepts and a fashion-forward aesthetic.
Aside from beauty, James is also known for his singing voice, personal style which he proliferates through his clothing brand "Sisters Apparel," and his sharp business- and marketing-tuned mind.